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Everything that MSMEs need to know about Google My Business Profile

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What is a Google My Business Profile

People are gradually becoming more and more dependent on the internet. If they need to shop, they would look for the places near them with the lowest prices or carefully go through the reviews before placing an order. This phenomenon represents the lifestyle of today’s people. Why shouldn’t MSMEs (Micro, Small, and Medium Enterprises) utilize this in growing their businesses? An exceptionally well-known global online platform like google will be the best way to promote businesses. Create your business profile now. Stand out in the crowd!

What is Google My Business Profile?

Google My Business (GMB) profile is a business account that handles business activities smoothly and efficiently. MSMEs can build their business accounts by choosing the option ‘To Manage My Business’ and not ‘For Myself’ while creating a Google account. This account lets business owners create a Google Business Profile to enhance their businesses. MSMEs can promote their products and services, and information about business hours, home delivery locations, etc.

MSMEs should note that Google My Business Profile does not create a business profile on its own. Business owners need to design it as per their preferences by adding useful information and images.

How to create a Google My Business Profile?

Signing up for Google My Business Account is effortless. MSMEs need to spend just a few minutes to get their free business profiles linked with their business accounts on google. A phone with an internet connection is all they have to have. Note that MSMEs should have a google account (email address) for this. If they don’t, they can easily create one. Check out the table below to get a clear idea of this.

What is Google My Business Profile?

Google My Business (GMB) profile is a business account that handles business activities smoothly and efficiently. MSMEs can build their business accounts by choosing the option ‘To Manage My Business’ and not ‘For Myself’ while creating a Google account. This account lets business owners create a Google Business Profile to enhance their businesses. MSMEs can promote their products and services, and information about business hours, home delivery locations, etc.

MSMEs should note that Google My Business Profile does not create a business profile on its own. Business owners need to design it as per their preferences by adding useful information and images. 

How to create a Google My Business Profile?

Signing up for Google My Business Account is effortless. MSMEs need to spend just a few minutes to get their free business profiles linked with their business accounts on google. A phone with an internet connection is all they have to have. Note that MSMEs should have a google account (email address) for this. If they don’t, they can easily create one. Check out the table below to get a clear idea of this.

Create Your Google Business Profile

Step 1

Log in to your business account

Step 2

Visit the official page of Google Business Profile

Step 3

Click on ‘Manage Now’

Step 4

Type the name of your store/ business on the search bar. It might already exist in google. Click on the profile, then ‘Request Access’ in such a case. If it doesn’t, click on ‘Add Your Business to Google.’ 

Step 5

For creating a new profile, put your business’s name and choose a suitable category. Then, click on ‘Next.’

Step 6

If your business has a physical location, click on ‘Yes.’ If not, click on ‘No.’ Click ‘Next.’

Step 7

Provide the address in case your business has a physical location. Click on ‘Next.’

Step 8

If you offer home deliveries, click on ‘Yes.’ Put the locations where you usually deliver. Click ‘Next.’

Step 9

Add contact information for your business.

Step 10

If you wish to receive valuable tips for your business, click on ‘yes’ on the ‘Stay in the Know’ section.

Step 11

Verify your business through ‘Postcard by Mail’ (mostly used) or via phone call or email verification.

Step 12

Add working hours. (optional)

Step 13

Add messaging option to receive messages. (optional)

Step 14

Describe your business. (optional)

Step 15

Add photos.

How can MSMEs benefit from Google My Business Account?

The motivation behind Google Business Profile is to create a platform where every business person can promote their products and services. MSMEs often can struggle with advertisement issues as they are pretty expensive. MSMEs can now easily reach audiences and get their businesses reviewed through this free account.

  • Share the latest information: MSMEs can share the newest updates on their businesses via this global platform. For instance, they can inform the audiences about upcoming sales in their stores, a new dish on their menu, extended business hours, etc. 
  • Get discovered: Through the advanced technology of GMB, MSMEs now can appear on the search results of the audiences or on google maps. The business information of the MSMEs may pop up on the screen when someone searches for it, like bakeries near me, shoe shops with five-star ratings, etc.
  • Manage your information: This particular feature of Google My Business Account lets businesspersons manage their account information for free. MSMEs can easily access and customize the information Google shows. This helps to keep their customers updated.
  • Earn reviews: MSMEs can collect reviews through the Google My Business Account service. Good ratings on google might work as a weapon to win the trust of the audiences. Moreover, critical reviews can be influential for the MSMEs to improve the quality of their businesses.
  • Keyword facility: Google My Business Account provides keyword facilities for business owners. Therefore, when people search using those keywords, business profiles of some specific MSMEs may appear on their search results.
  • Answer the queries: Through the chat and phone call options of GMB, audiences can place their queries regarding a business. Some also ask questions in the review sections. MSMEs can take advantage of these features to clear the doubts of the audiences. This gesture may also leave a positive impact on the customers. 
  • Create a free website: Google My Business has a feature that lets business owners create a standardized website free of cost. MSMEs can build their websites simply using a phone and promote their businesses.

Using Google My Business Accounts can be a real game-changer for MSMEs. From micro to medium enterprises, all can avail of this opportunity. So, why wait? MSMEs can create their profiles using the internet whenever and wherever they want. Start now!

MSMEs need to know about Google My Business Profile FAQs:

1. How can MSMEs use Google My Business Account to attract the local markets?

MSMEs always target the local markets to expand their sales. Through GMB accounts, local buyers can easily find the businesses near them. Also, the feedback and review section help in impressing the profile visitors.

2. Can Google My Business help me in improving the customer service of my business?

Of course. Prospering businesses are synonymous with great customer service. MSME owners can improve their product quality, serving hours, delivery facility, interiors, etc., depending upon the feedback and reviews received in Google My Business Account.

3. Is opening Google My Business very costly?

MSMEs do not need to pay even a single penny to create a Google My Business Account. Both creating profiles and developing a website are free of cost.

4. How can MSMEs optimize their Google My Business profiles?

To get the top rank in google search results, MSMEs need to follow the steps.1. MSMEs should use strong and popular keywords so that their profile can appear among the top results provided by Google, 2. Profiles must be well designed with information, and customer service should be top-notch. It may result in good feedback and reviews, 3. The location of the MSMEs does matter a lot. For example, if people look for stores near a specific place, businesses far from that area probably won’t appear in the top searches.

5. Is it compulsory for MSMEs to create a Google My Business Account?

No, this is not a mandatory approach. However, all the MSMEs should create a Google My Business Account and enjoy the pile of facilities it provides.

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