5 Clever Small Business Financing Options in India
For a new small business in India, like everywhere else globally, finance is the key to success and sustenance. Efficient and consistent fundraising is not the easiest of jobs. Still it does not have to be the toughest either. Traditionally banks tend to be the first and most preferred source of raising capital. Though they …
Why Customer Engagement is Important? Part 3 – Returns and Refunds
As an entrepreneur in today’s times, it is important to understand the value of customer engagement and how it is linked directly to the success of your business. An interactive relationship with your customers helps boost positive brand loyalty and this goes a long way in boosting the overall credibility of your business. The advent …
Why Customer Engagement is Important? Part 2 – Revenue Impact
The rapid homogenising of product and services has made marketers shift focus to customer experience (UX). In our previous article, we explained the importance of reviews and rants leading to customer engagement for online and offline enterprises. In this post, we will be analysing the impact of a positive UX on your revenues. Most businesses …
Why Customer Engagement is Important? Part 1 – Rave Reviews and Rants
Customer engagement has become an important parameter for business success today. In this context, customer engagement is now almost synonymous to customer satisfaction. Customer engagement can happen through both online and offline channels. Positive customer engagement not only boosts your brand’s reputation but can also help drive sales. There are several ways a business interacts …
Got a Growing Sales Team? A CRM can help!
So here’s the thing. Growth of a business and consequently a larger sales team is a potentially positive development. A larger sales team means that more customers are being catered to. At least more clients are wanting to engage with your business which led you to hire more people. All of this is great. However, …
Advertising for SMEs – Do You Need It?
SMEs for the most part are strapped for funds. In fact, because of this, fundraising becomes an almost ongoing activity for entrepreneurs. Given that money is tight, every rupee counts. When accounting for costs, as a small or medium business owner you need to take stock quite carefully and expenditure must be decided based on …