Lendingkart
Content & Research Team

Lendingkart’s Content & Research Team brings together professionals with decades of collective industry expertise to deliver authoritative, well-researched content for business owners. Covering topics such as business finance, lending, government schemes, and regulatory updates, the team simplifies complex information to help entrepreneurs make informed business decisions.
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How We Develop Our Content

Planning

Content Planning

Relevant topics across business finance, lending, and government schemes are selected to address business owners’ information needs and key concerns.

Content Writing

Writing & Refinement

Complex information is transformed into clear, structured, and accessible content that answers readers’ questions and simplifies important business and financial concepts.

Publishing Improvements

Content Updates

We regularly review and update published content to reflect relevant regulatory changes, revised guidelines, and evolving business requirements.

Research

Research & Verification

We conduct thorough research using credible sources, including official government portals, to ensure that facts, figures, and key requirements are accurate and reliable.

Editorial Review

Review & Approval

All content undergoes a rigorous review to ensure accuracy, clarity, consistency, and quality before publication.

Meet Our Reviewers

Our reviewers bring professional experience across financial services, lending, product management, and digital marketing. Their industry knowledge provides context for the business and financial topics covered by Lendingkart.
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Siddhant Nair

Director of Product, Lendingkart

Siddhant Nair brings over a decade of expertise in retail lending, digital customer experience, and product management, with a strong focus on strategic product development and business growth. His previous leadership roles at Credit Saison India and Fullerton India Credit Company have strengthened his expertise in product management and financial services. His academic background includes a Postgraduate Diploma in Management (PGDM) in Marketing from IES MCRC, which provided a foundation in marketing strategy and business management.

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Aman Khanna

Digital Marketing Director, Lendingkart

Aman Khanna has over 10 years of experience in financial services and fintech, with expertise in digital marketing, customer acquisition, and growth strategy. As Digital Marketing Director at Lendingkart, he leads digital marketing strategy across web and app platforms, driving customer engagement, strengthening digital acquisition, and advancing business growth through data-led marketing initiatives.

Previously, he held senior roles at Bajaj Finserv Health, Paisabazaar, and HDFC Bank. With an MBA in Marketing from the Great Lakes Institute of Management and certifications in AI and digital marketing, he brings a strong blend of strategic insight and industry expertise to strengthen Lendingkart’s digital presence and drive sustainable business growth.

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