Lendingkart to launch SME cards business; hires Kamna Baweja as Chief Business Officer


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Lendingkart To Launch Sme Cards Business; Hires Kamna Baweja As Chief Business Officer

Lendingkart Group today announced the appointment of Kamna Baweja as its Chief Business Officer – SME Cards. Baweja has close to two decades of experience in building Businesses and has managed portfolios across Corporate Cards, Travel, Technology, Loyalty & other Fintech Businesses. 

Prior to this, she served as Chief Business Officer at Creditas, responsible for revenue & growth for their flagship product. At Lendingkart, she will be responsible for developing the SME Cards Business, which is a strategic area of growth for the company.

“At Lendingkart, we are committed to addressing the credit gap for small and medium-sized enterprises and small merchants. In the coming months, we will aggressively focus on building a robust SME card business across India and we are delighted to have Kamna onboard to lead this vision,” Harshvardhan Lunia, Founder and CEO, Lendingkart Group said.

Kamna Baweja, Chief Business Officer said The lending tech space for SMEs is a fast-growing opportunity with the continuous development of the India Stack. I am delighted to join Lendingkart and looking forward to building the SME Cards Business. With our suite of technology and product capabilities, we are excited to create a unique customer experience with a game-changing product that will bring about a paradigm shift in the financial ecosystem and uplift the lives of the SME segment.”

Baweja’s diverse experience spans across PAYBACK, Adobe, Axis Bank, American Express, and British Airways. She was Head of Acquisition & Performance Marketing for PAYBACK, India’s largest co-brand loyalty program. She also gave a new dimension to PAYBACK Business by initiating and developing the Corporate Rewards Business – a new segment within the PAYBACK network which was a significant contributor to PAYBACK’S growth. In the past, she has also worked with the corporate card Businesses at American Express and Axis Bank.

About Lendingkart:

Founded in 2014 by Harshvardhan Lunia, Lendingkart has offices in Ahmedabad, Bengaluru, Mumbai, Gurugram, and has service reach across India. The group is financed by reputed international investors like Fullerton Financial Holding (FFH) (100% subsidiary of Singapore Sovereign Fund Temasek Holdings), Bertelsmann, Mayfield India, Saama Capital, Sistema Asia, India Quotient, and others and has raised around ₹ 1050 Crores of equity till date.

Lendingkart Group is a fintech startup in the working capital space. The Company has developed technology tools based on big data analysis and machine learning algorithms which facilitate lenders to evaluate borrower’s creditworthiness and provide other related services.

Lendingkart Group is on a mission to make credit available to MSMEs pan-India using technology and alternate data-first approaches. The company has built a proprietary platform to solve for the basic building blocks of MSME financing like distribution, origination, underwriting, engagement, and collections, and by democratizing access to this platform by providing open access to APIs across the funnel.

Since its inception, Lendingkart Group has evaluated over 1.6 million applications, disbursing over 2,28,000 loans of ~ 14,000 crores to more than 1,60,000 MSMEs in 4000+ cities and towns across all states and union territories of India, reaching over 11,700 pin codes and making it an NBFC having the largest geographical footprint in the country. To date, Lendingkart has disbursed over a billion USD worth of loans.