Got a Growing Sales Team? A CRM can help!

So here’s the thing. Growth of a business and consequently a larger sales team is a potentially positive development. A larger sales team means that more customers are being catered to. At least more clients are wanting to engage with your business which led you to hire more people.

All of this is great. However, what you also need to be mindful of is the management of this customer base. Customer satisfaction and retention is directly related to customer relationships. You would never want the quality of interaction to suffer due to increasing quantity. The solution hence is to turn to Customer Relationship Management (CRM) and invest in a good CRM tool.

Why CRM and what will a tool do?

Typically CRM refers to all that businesses do in order to analyze customer data, their patterns, behavior as well as interactions during the entire time or life cycle that the customer is with them. This information is extremely helpful, as it will enable you to formulate strategies and best practices both to be able to give your customers the kind of service required and also to have them stay on with you for longer.

There are a number of CRM systems that are available in the market and it is better for you to do some thorough research before choosing which system you’d like to invest in. However, that being said, most CRM systems are designed to incorporate these features below:

-The CRM system will identify the different points of contact between the customer and your business and then compile this data for analysis. These points of contact could range from anything such as social media handles, telephone, website or email marketing etc.

-There is arguably one feature of a CRM system that is very beneficial for businesses. Whatever data the system collects gets consolidated and reflected into a single database that you as the business owner or your sales team can easily manage and access. Having all of this information in one place helps to get a bird’s eye view of what your customer base is up to and what is it that you need to do to mange them effectively

-A good CRM system can also help with the productivity and efficiency of the sales team. There are options such as marketing automation and contact center automation. These features help in automating certain tasks such as sending out marketing alerts to potential new customers automatically. Options include using a pre-recorded voice system for problem solving and giving out information

-A CRM system also records the various customer interactions and you can use this information to track and evaluate performance as well as the productivity of your sales team. A growing sales team makes it harder to micro manage and this is where the CRM system can step in and make things more effective

CRM systems are very popular with most growing businesses and it would make sense for you to evaluate your needs and invest in one. With a larger team, automation and streamlining of processes not only boosts efficiency but it also leads to much better management of your customer database, something that is critical to your business.

Another plus point and one that is also very important is to be able to track lead generation. A lead that is lost is a conversion opportunity gone down the drain. This is not something that you would like to consistently encounter in your business model. CRM systems help in effective lead tracking and facilitate the process of cultivating a positive customer relationship too.

The point being, a CRM system will eventually be an eventuality. If you want to seamlessly transition into the next level of your business growth plan, it will be helpful to invest in such a system sooner rather than later.

6 Amazing Ways to Execute Ideas for Small Businesses

Idea is the core of every business. As somebody who is either interested in starting a new business or is already on that journey and now looking for growth, you are meant to know that, right? What you might know however is that sometimes even the best ideas fail due to the inability of the business owner to execute them properly.

The idea is like a seed and execution is the solid base that helps that seed grow and flourish. It is very important to understand that good execution requires some thinking and coming up with a proper strategy. Moving from the idea stage to the implementation stage can be challenging, especially for first timers. You have a lot to think about, and the ‘how’ piece needs to be broken down to create a plan that not only does justice to the original idea but also creates a solid foundation for a business that can be then taken to the next level.

Here we give you some guidance on six great ways to execute ideas that are going to be helpful:

Spend enough time thinking: Good ideas need time and nurturing before turning them into reality. As a potential entrepreneur, you need to spend enough time in processing the idea for your business and then some more in understanding and developing the strategy for execution. The temptation to run off and launch a fresh idea can be high but it’s important to remember that some breathing time needs to be given before locking down and closing on the final.

Do a lot of research: While you might want to believe that your idea is one of a kind and never been thought before (which it might be, no denying that), it helps to do some research before and during the execution stage, whether someone else has done something similar and learn from their experiences. More importantly, it helps to have a bunch of advisors who can help you with learning from their own experiences. As a new entrepreneur, it pays to be humble. That being said, use your discretion when taking feedback and be smart about what you want to utilize and what you want to leave.

Performance tracking: Don’t be overconfident about your idea. One rule of good execution is to constantly look for improvements and find ways to get better from where you started off. Track your performance and find ways to measure your results so that you are able to use that data and find ways to improve on your existing business model. This is helpful also from growth point of view. Knowing how you are doing in your current business state will help you in taking decisions about where you want to take the business next.

Work on a good pitch: It is extremely critical to have a proper business plan. What you want to do is to have other people believe in your vision and being able to sell your vision well is very important for converting an idea to reality. For an idea to be executed, outside support holds a reasonable amount of value. The belief of your investors and customers is key and being able to simplify your vision and get them to see the big picture and how it is connected to profitability and growth adds power to the execution plan.

Solid communication and teamwork: No idea can ever be implemented by one person alone, no matter how robust and foolproof it is. One way to be able to roll out and master the process of execution is to build a team that believes in the idea passionately and feels ownership of it. In addition to that, you need a rock-solid communication strategy. Then, you are on good grounds for conversion of something that is just on paper into something that is real and tangible.

Use technology: This might seem like something very obvious but you will be surprised at the number of entrepreneurs who undermine the power of tech when rolling out and implementing the business idea. Tech should not support, ideally technology should lead and help optimize the business roll out plan. Find the best technology tools that’s suitable for the execution of your idea and use them effectively. This not only will lead to smoother execution but also give you an insight on how to innovate and improve.

While the idea is a start, there is a lot that goes into making it come alive. These guidelines above can help you get the best out of your idea and turn it into a profitable business.