The Ultimate Guide To Grow Your Business Online

Given the economic climate, for any business intending to grow to its maximum potential, there is no shying away for exploring the online space. In fact, as a small business owner what is important and critical for you to understand is that optimizing your business on the web is no longer a choice that you can contemplate making or not making. It’s actually a necessity and a reasonable amount of time and resources need to be diverted for this.

The big question however is- how do you get the best returns on your investment and what is it that you can do to make sure you are leaving no stone unturned when it comes to finding new ways of growing your business online?

Here is a best practices guide to help you navigate this space effectively:

Build your online presence:

The first step for you is to evaluate your online presence. What we really mean by this is that “being online” can mean number of things. A lot of people confuse online with just social media. Do not make that mistake. Your online presence quite literally consists of a combined effect of all the different avenues available to you. This usually consists of your website, all the social media handles that you are on and tools like email marketing that you can employ. A complete overview of your online presence and an in-depth strategy on how the different platforms are going to be connected to each other is a must.

Think about mobile:

With over 300 million people in India accessing the internet via their mobile phone, you need to make sure that your mobile strategy is well thought out. For this to happen, your site needs to be mobile savvy and you need to work on that. Invest in building a mobile site that is nicely accessible on smartphones and also rich in content. Search engines consider mobile friendliness as an important factor when they rank your site. It is important to keep this in mind as, if you are not able to do this, you will lose online visibility and this will affect your online growth immensely.

Engage on social media:

We cannot emphasize this point enough. Using social media for business can be tricky but if played well can reap very high rewards. Remember, you can use your social media handles as the voice of your business. Whatever you want to convey about your business, your products and services can be done via these platforms. You can use these handles to talk to your customers and this will keep them engaged. In addition, your customers will get to understand your brand better and this usually leads to a more personal connect and builds loyalty. One way to sustain this engagement is to remember that your handles should not become cluttered with information just about your business and promotions. Create a content calendar that has space for sharing information about the industry, storytelling and giving your followers a chance to interact with you and your business directly. Focus on authentic and creative ways to hook your followers.

Social Media Marketing:

In the present web scenario, there is no running away for online marketing. Most platforms expect you to invest some money in online advertising and it’s only with that that they will give you the outreach that you desire. The good news however is that if you are able to invest smartly, you can get very good returns on this money and you’re the visibility of your business can really grow online. For this to happen you need to make sure that target audience is chosen well, the posts that you are going to promote are picked after some research and thinking and also make the best of what each platform has to offer in terms of advertising. Other than this, regular SEO for your website is a must and reaching out to customers and keeping them informed consistently via e-mailers is very important.

While it doesn’t end with these four, given the expanse of the web, even investing and getting these right as basics can help kick-start online growth, something that can then be built on consistently.

6 Amazing Ways to Execute Ideas for Small Businesses

Idea is the core of every business. As somebody who is either interested in starting a new business or is already on that journey and now looking for growth, you are meant to know that, right? What you might know however is that sometimes even the best ideas fail due to the inability of the business owner to execute them properly.

The idea is like a seed and execution is the solid base that helps that seed grow and flourish. It is very important to understand that good execution requires some thinking and coming up with a proper strategy. Moving from the idea stage to the implementation stage can be challenging, especially for first timers. You have a lot to think about, and the ‘how’ piece needs to be broken down to create a plan that not only does justice to the original idea but also creates a solid foundation for a business that can be then taken to the next level.

Here we give you some guidance on six great ways to execute ideas that are going to be helpful:

Spend enough time thinking: Good ideas need time and nurturing before turning them into reality. As a potential entrepreneur, you need to spend enough time in processing the idea for your business and then some more in understanding and developing the strategy for execution. The temptation to run off and launch a fresh idea can be high but it’s important to remember that some breathing time needs to be given before locking down and closing on the final.

Do a lot of research: While you might want to believe that your idea is one of a kind and never been thought before (which it might be, no denying that), it helps to do some research before and during the execution stage, whether someone else has done something similar and learn from their experiences. More importantly, it helps to have a bunch of advisors who can help you with learning from their own experiences. As a new entrepreneur, it pays to be humble. That being said, use your discretion when taking feedback and be smart about what you want to utilize and what you want to leave.

Performance tracking: Don’t be overconfident about your idea. One rule of good execution is to constantly look for improvements and find ways to get better from where you started off. Track your performance and find ways to measure your results so that you are able to use that data and find ways to improve on your existing business model. This is helpful also from growth point of view. Knowing how you are doing in your current business state will help you in taking decisions about where you want to take the business next.

Work on a good pitch: It is extremely critical to have a proper business plan. What you want to do is to have other people believe in your vision and being able to sell your vision well is very important for converting an idea to reality. For an idea to be executed, outside support holds a reasonable amount of value. The belief of your investors and customers is key and being able to simplify your vision and get them to see the big picture and how it is connected to profitability and growth adds power to the execution plan.

Solid communication and teamwork: No idea can ever be implemented by one person alone, no matter how robust and foolproof it is. One way to be able to roll out and master the process of execution is to build a team that believes in the idea passionately and feels ownership of it. In addition to that, you need a rock-solid communication strategy. Then, you are on good grounds for conversion of something that is just on paper into something that is real and tangible.

Use technology: This might seem like something very obvious but you will be surprised at the number of entrepreneurs who undermine the power of tech when rolling out and implementing the business idea. Tech should not support, ideally technology should lead and help optimize the business roll out plan. Find the best technology tools that’s suitable for the execution of your idea and use them effectively. This not only will lead to smoother execution but also give you an insight on how to innovate and improve.

While the idea is a start, there is a lot that goes into making it come alive. These guidelines above can help you get the best out of your idea and turn it into a profitable business.