6 Amazing Ways to Execute Ideas for Small Businesses

Idea is the core of every business. As somebody who is either interested in starting a new business or is already on that journey and now looking for growth, you are meant to know that, right? What you might know however is that sometimes even the best ideas fail due to the inability of the business owner to execute them properly.

The idea is like a seed and execution is the solid base that helps that seed grow and flourish. It is very important to understand that good execution requires some thinking and coming up with a proper strategy. Moving from the idea stage to the implementation stage can be challenging, especially for first timers. You have a lot to think about, and the ‘how’ piece needs to be broken down to create a plan that not only does justice to the original idea but also creates a solid foundation for a business that can be then taken to the next level.

Here we give you some guidance on six great ways to execute ideas that are going to be helpful:

Spend enough time thinking: Good ideas need time and nurturing before turning them into reality. As a potential entrepreneur, you need to spend enough time in processing the idea for your business and then some more in understanding and developing the strategy for execution. The temptation to run off and launch a fresh idea can be high but it’s important to remember that some breathing time needs to be given before locking down and closing on the final.

Do a lot of research: While you might want to believe that your idea is one of a kind and never been thought before (which it might be, no denying that), it helps to do some research before and during the execution stage, whether someone else has done something similar and learn from their experiences. More importantly, it helps to have a bunch of advisors who can help you with learning from their own experiences. As a new entrepreneur, it pays to be humble. That being said, use your discretion when taking feedback and be smart about what you want to utilize and what you want to leave.

Performance tracking: Don’t be overconfident about your idea. One rule of good execution is to constantly look for improvements and find ways to get better from where you started off. Track your performance and find ways to measure your results so that you are able to use that data and find ways to improve on your existing business model. This is helpful also from growth point of view. Knowing how you are doing in your current business state will help you in taking decisions about where you want to take the business next.

Work on a good pitch: It is extremely critical to have a proper business plan. What you want to do is to have other people believe in your vision and being able to sell your vision well is very important for converting an idea to reality. For an idea to be executed, outside support holds a reasonable amount of value. The belief of your investors and customers is key and being able to simplify your vision and get them to see the big picture and how it is connected to profitability and growth adds power to the execution plan.

Solid communication and teamwork: No idea can ever be implemented by one person alone, no matter how robust and foolproof it is. One way to be able to roll out and master the process of execution is to build a team that believes in the idea passionately and feels ownership of it. In addition to that, you need a rock-solid communication strategy. Then, you are on good grounds for conversion of something that is just on paper into something that is real and tangible.

Use technology: This might seem like something very obvious but you will be surprised at the number of entrepreneurs who undermine the power of tech when rolling out and implementing the business idea. Tech should not support, ideally technology should lead and help optimize the business roll out plan. Find the best technology tools that’s suitable for the execution of your idea and use them effectively. This not only will lead to smoother execution but also give you an insight on how to innovate and improve.

While the idea is a start, there is a lot that goes into making it come alive. These guidelines above can help you get the best out of your idea and turn it into a profitable business.

750% Growth – This is How Success is Defined!

The Curtain Call of Coir – G Sindhu’s Entrepreneurial Story

In 2007, a remote area of Modakupatti in Tirupur saw the emergence of Evergreen Enterprises. As a company that dealt in coconut and coconut products primarily, it wasn’t much of a contrasting setup in the locale. The defining trait in the company was that it was being spearheaded by a woman, being in an industry that is mostly male dominated.

A graduate from the University of Warwick, G Sindhu made a bold move of taking over her husband’s family business. While keen business acumen and dedication were the keys to turning the tables in her favor, this woman entrepreneur opines that having a sharp lookout for the relevant opportunity can go miles in making the best of any situation. While the initial challenge was convincing the family to let her take control of the business that comprises 99% men as suppliers and buyers, there were further business challenges as well.

The challenge of coping with the shortage of human resource was handled in a very smart way. Locals of Modakupatti were trained and recruited to serve as the manpower for the startup. This has resulted in the employment of over 100 uneducated people and now they have a steady livelihood thanks to the company. Evergreen Enterprises works mainly out of Modakupatti, and has a business office in Coimbatore.

For the problems concerning funding, G Sindhu tried approaching banks. But unnecessarily long processes and requirements of collaterals made the entire situation too muddy to cope with. Another bold move on her part was approaching an alternative lender, Lendingkart. The business had taken up all of the pooled capital and she was looking for cash flow. “The speed of processing the loan was very fast, compared to public sector banks”, says G Sindhu. An avid supporter of the role of technology in furthering a business, a fintech company like Lendingkart made more sense to her than traditional banks.

In just a year of taking over the business, G Sindhu has made the company increase its turnover by 750 percent. In the past 2.5 years, the number of clients for Evergreen Enterprises has shot up from 10 to a considerable 140.
Citing a few words on accountability and goal-setting from the successful entrepreneur herself – “(We) follow a system to measure the progress and set the goals every day, every fortnight and every 45 days. This fosters accountability among team members.” Working alongside farmers, clients and team members, she suggests that an amiable environment for all of them is the key to growing a business.